This music video has inspired me to use for my own music video due its effective technical qualities
The beginning of the video starts off in a gallery with
photos of Justin lined up on the walls. The camera moves towards one of the
canvas's which is black, it then goes through the canvas and Justin fades into
the shot. The first minute is Justin singing to the camera and connecting with
the audience about his lost love before the beat drops and a number of doodles
erupt onscreen and are edited over Justin. This sets the fast pace for the rest
of the video, after the doodles there are a lot of fast cuts in what seems to be a high school corridor at
first but is then shown to be the gallery from the first shot and people are
painting their own work. The people in the gallery are the ones making the
doodles which are edited onto Justin and the video almost has a 'making of'
vibe to it because you can see the cameras filming the people doodling. The
video then comes full circle and goes back to the solid visual of Justin
singing to the camera again before the beat drops again and the doodles
reemerge. The video ends with Justin standing in front of a white screen with
doodles covering him before the song ends and the visuals fade to black.
Setting
This video is very simplistic in the sense that the only
location is a green screen and an art gallery. It is the simple setting which
makes the editing a lot more effective. It can be assumed that the video is set
in LA because of the good weather which can be seen through the window in the
gallery. The canvas like pieces on the walls in the gallery and virtual which
means that when the camera is based in the gallery and looking at the walls,
the visuals show Justin dancing and moving as well as the doodles being edited
on at the same time.
Costume, makeup and props:
Costume and makeup in this video isn't one of the main
focuses. Justin Bieber wears a pair of jeans, a white t-shirt and a button up
shirt over the top which is not done up along with white trainers. Justin
himself doesn't use any props he just dances around and sings to the camera.
However, in the gallery when the people are doing their own artwork they use
props such as paints and paint brushes, as well as handbags and other various
items owned by the people doing the doodles.
Lighting and Colour:
The lighting when Justin is singing to the camera is quite
dark and there is a single light shining at the back lighting up Justin so he
can be seen. When he is standing in front of the white background he becomes a
darker colour so he contrasts with the light, bright background. The doodles
are a wide variation of colours and are very bright so that they can stand out.
The gallery is very light and open in the sense that everything stands out. The
people are darker than the white walls so that they contrast the background,
especially more so if the person is wearing darker clothing.
Camera and Editing:
The camera work is a lot more simplistic than the editing
process. The editing would've been very difficult because in post production
the doodles would've had to have been drawn onto the frames so that they match
up and work. Also it would've been difficult to link the doodles, the speed at
which the frames move and the song itself. The visuals and lyrics/beat of the
song have to match. Therefore, when the beat drops, something has to be shown
on the screen in response to it happening.
No comments:
Post a Comment