Conventions of R&B AND Grime music videos

R&B

• Uses a narrative
• dance routine usually present in the video
• close ups used mainly on artist
• sometimes in calm locations such as a beache or house ( usually for slow R&B music video)
• can be fast or slow
• hardly ever no performance
• woman usually shown wearing little clothing
• money portrayed positively
• alcohol and party scenes
• use of special effects

Grime

• Mostly set on the streets of cities 
• Having the artists themselves as the characters in the music video.
• Brand image of the artist 
• Narrative behind most grime music video's is realism 
• Many close ups and medium shots used.