EVALUATION- QUESION 4

QUESTION 3 EVALUATION

EVALUATION - QUESTION 3 Reaction and survay

I have created a reaction/Questionnaire video in order to gain a very clear audience feedback. This allowed me to have one to one to my main targeted audience and also have one male's point of view in the music video.

AUDIENCE SURVEY QUESTIONS

Before I filmed the reaction/ questionnaire, I have created my own questions of what I would like to find out from my audience. This allows me to know if I have met the target audience's criteria and show how I met these criterias. Below are the questions i have asked my audience.

Do you think our music video ‘Did I’ is successful?

What is your favourite clip in the video?

What is your favourite location in the video and why?

Do you think our music video is appropriate for our target audience of ages 16-24?

Does this video remind you of another music video?

After watching this video, would you look up Kehlani again?

If this video featured on a music channel which channel/s would you see it on?

What improvements would you make in the music video?

EVALUATION- QUESTION 2

EVALUATION- QUESTION 1

Final product MusicVideo Feedback

Andrew Goodwin's theory

Andrew Goodwin's theory applied to the genre of R&B allows us to analyse music videos concentrating on 8 main principles:

-Goodwin’s Theory is based on 8 main principles.

-Links between Lyrics and Visuals

-Links between Music and Visuals (Complimentary, Contradicting or Amplification)

-Genre characteristics

-Intertextual reference

-Notions of Looking (objectification of women)

-Voyeurism (direct gaze, other people looking at artist, insight into artists life, screens and mirrors)

-Demands of the Record Label (representation of the artist)

-Performance based, Narrative based or Concept based music videos

FINAL PRINTS

Advert

CD cover, front and back.

Inside left and right panel.

                                                                                                                              CD.

I have changed the image of the city that I used for the double exposure to a picture of Big ben. The reason for this is because I thought it would be an iconic symbol of London, the place where she is originally from.

I have decided to corporate on both my advert and my CD cover a very light red/ pink colour on top of the main images. I done this by adding a layer of Red rectangle on top and decreasing the opacity. This will be one of the main house styles i will be using for this task.

After thinking hard on what i should do next i have decided that i am going to use a similar theme as the one shown on the advert which was taken from the same photoshoot. utilising my own primary resources I used a picture of the city, sunset and a portrait of Chloe to create a double exposure.

Today I have began doing my CD cover. I started by creating a double exposure with the model and and an image of a sunset. I very much like how it came out except it is going to be hard to find a matching background image for the CD cover. I have been putting different pictures to see what suits best however it is difficult as the housestyle of the advert and the CD cover won't be matching. Next lesson i will try to find a solution for this.

In today's lesson i have started my advert. The aim is to do a double exposure as i believe double exposure is one of our main visual effect that we have used in out music video. i have also tried to cooperate the theme of the advert in to the font 'kehlani'. The process for both the main image and the font was a bit challenging as it carried a long process which took me a while to learn. however I believe it will only get easier.

photoshoot 2 for CD cover and advert

                                 
 
                                        

 
                                        
 
                                       
 
                                        
 
                                       
  
                                        
 

Photoshoot 1 for CD cover and Advert

 

 
  
 
 
  
  
  
                                                                                   
  
 
  
  
 
 
  
 

 
   
I have used a projector in order to create visual effect that can grab the audience attention as well as portrait what the singer is feeling and saying in her lyrics.