Andrew Goodwin's theory

Andrew Goodwin's theory applied to the genre of R&B allows us to analyse music videos concentrating on 8 main principles:

-Goodwin’s Theory is based on 8 main principles.

-Links between Lyrics and Visuals

-Links between Music and Visuals (Complimentary, Contradicting or Amplification)

-Genre characteristics

-Intertextual reference

-Notions of Looking (objectification of women)

-Voyeurism (direct gaze, other people looking at artist, insight into artists life, screens and mirrors)

-Demands of the Record Label (representation of the artist)

-Performance based, Narrative based or Concept based music videos