Final product MusicVideo Feedback

Andrew Goodwin's theory

Andrew Goodwin's theory applied to the genre of R&B allows us to analyse music videos concentrating on 8 main principles:

-Goodwin’s Theory is based on 8 main principles.

-Links between Lyrics and Visuals

-Links between Music and Visuals (Complimentary, Contradicting or Amplification)

-Genre characteristics

-Intertextual reference

-Notions of Looking (objectification of women)

-Voyeurism (direct gaze, other people looking at artist, insight into artists life, screens and mirrors)

-Demands of the Record Label (representation of the artist)

-Performance based, Narrative based or Concept based music videos

FINAL PRINTS

Advert

CD cover, front and back.

Inside left and right panel.

                                                                                                                              CD.

I have changed the image of the city that I used for the double exposure to a picture of Big ben. The reason for this is because I thought it would be an iconic symbol of London, the place where she is originally from.

I have decided to corporate on both my advert and my CD cover a very light red/ pink colour on top of the main images. I done this by adding a layer of Red rectangle on top and decreasing the opacity. This will be one of the main house styles i will be using for this task.

After thinking hard on what i should do next i have decided that i am going to use a similar theme as the one shown on the advert which was taken from the same photoshoot. utilising my own primary resources I used a picture of the city, sunset and a portrait of Chloe to create a double exposure.

Today I have began doing my CD cover. I started by creating a double exposure with the model and and an image of a sunset. I very much like how it came out except it is going to be hard to find a matching background image for the CD cover. I have been putting different pictures to see what suits best however it is difficult as the housestyle of the advert and the CD cover won't be matching. Next lesson i will try to find a solution for this.

In today's lesson i have started my advert. The aim is to do a double exposure as i believe double exposure is one of our main visual effect that we have used in out music video. i have also tried to cooperate the theme of the advert in to the font 'kehlani'. The process for both the main image and the font was a bit challenging as it carried a long process which took me a while to learn. however I believe it will only get easier.

photoshoot 2 for CD cover and advert

                                 
 
                                        

 
                                        
 
                                       
 
                                        
 
                                       
  
                                        
 

Photoshoot 1 for CD cover and Advert

 

 
  
 
 
  
  
  
                                                                                   
  
 
  
  
 
 
  
 

 
   
I have used a projector in order to create visual effect that can grab the audience attention as well as portrait what the singer is feeling and saying in her lyrics.